Schweizer Fleisch
Swiss Meat – Schweizer Fleisch
Get background information: surprising cuts of meat, simple cooking methods and many tips for cooking at home.
Year 2019
Client Proviande
Agency Unic
Services Concept Design Interaction
Startpage
Divided into topics
The Startpage was divided into topics for users to explore. Sections include "Good to know", "Meat preparation", "Around meat" and many more.
Mobile-first design
The mobile-first approach is exactly as it sounds: designing for the smallest screen and working your way up. It is one of the best strategies to create either a responsive or adaptive design.
Simplicity
Simplicity was the key to design the hero section of the articles. To support the beautiful picture world I used a clean design language that the images can speak for itself.
Easy & understandable
Teasers with easy & clear information helps users to navigate the site.
Good to know
Get background information
Surprising cuts of meat, simple cooking methods and many tips for cooking at home.
Background Stories
Get insights
Learn more about the individual breeds of different animals, the keeping and feeding, the products that are created and the problems that breeders have to deal with.
Stories
Want to learn more?
In a magazine approach Schweizer Fleisch tells stories around the Animal keeping, production, people behind it and everything around the subject meat.
Picture stories
Image galleries help the user to enjoy the stories with iamges.
High quality imagery
Outstanding images are used to tell the stories around swiss meat
Attention to details
Cook with Swiss Meat
Preparation
How do you cut meat the right way? How long does it need to be cooked, steamed, baked or grilled? Get recipes from experts and learn to cook meat the right way.
Recipes Search
This search was implemented using a headless approach with facets which are exposed to the user so he can narrow his search to his needs
